Executive Presentation for MSC TechVentures Forum IV, CyberView Lodge, 1st March 2001

Comments :

This presentation to a group of Venture Capitalists was in the presence of the late Tan Sri Othman, founding Executive Chairman of MDC. Limited to 15 Minutes flat (ie they cut off your microphone once time's up), it was our last test before the disbursementr of RM 2.3 Million by MSC Venture Funds via a Mezzanine Level Funding to KarenSoft Technology Sdn Bhd.

BTW, I managed to complete it with 30 seconds to spare...

CONTENTS

Business Overview
Business Overview (Cont’d)
Business Overview (Cont’d)

Corporate Structure

Problems Addressed

Our Solutions
Our Solutions (Cont’d)

Product Features

Product Features (Cont’d)
Product Features (Cont’d)
Product Features (Cont’d)
Product Features (Cont’d)

Technology And Intellectual Rights

Market

Our Customers

Our portfolio of more than 250 customers and clients in the manufacturing sector and other various sectors includes companies owned by American, Australia, British, Canadian, Danish, Dutch, French, Japanese, Singaporean, Taiwanese and Malaysian companies.
Local Market Size

For the forthcoming KarenSoft-SMI Malaysia-Intel launch of the KarenSoft ERP 2000 for SMIs/SMEs, our future targeted customers will be the 11,000 SMIs registered with MITI . According to sources, SMIs affordability are as follows:-
Software Budget
RM 35,000 - 60,000 50%
RM 60,001 - 100,000 30%
RM100,001 - 150,000 20%

As a reality check, our previous enquiries with MIDA in August 1997 revealed that there are 9,414 registered factories as at 31 December 1995. This figure would have grown significant since then notwithstanding the recent economic crisis.

Target Market & Competitive Edge

Asia-Pacific Market Size

According to IDC’s 2000 Asia-Pacific survey on ERM, the overall software market exclude Japan is valued at USD650.4 million. The ERM software revenue for the 5 Asean countries accounts for 27.1%, ie. USD176 million.
Singapore remains largest with 41% of the Asean market, followed by Malaysia 29.3%, Thailand 13.6%, Philipines 9.2% and Indonesia 6.9%. It is expected that the region ERM market to growth 18.9% from 1999 to 2004 with a value of USD419 million in the year 2004.

Competitive Edge

Competitive pricing as result from no royalties cost.
Scalability of our products.
Customization and modularity.
Sophisticated product features.
One-stop solutions for multiple indutries.
Collaboration with Intel etc.
World-class support


competition

Sales Channel

The Company business model is structured such that it is able to grow rapidly nationally and regionally by having delivery channels based on smart partnerships with key players in the industry. These includes :

Having Certified KarenSoft Solutions Partners [CKSP] trained by KarenSoft Institute of Technology who act as resellers, installers and maintainers of our software solutions. Thus sales, support and delivery can be effected globally with minimal cost and human resource constrains. In Malaysia, we are focusing on recruiting Systems Integrators and Accounting Firms as our CKSP’s. The CKSP will share a profit of 40% from the sales.

Collaboration Intel as their ISP to tap into their network of over 400 Genuine Intel Dealers.

Direct sales and marketing by our offices.
Commencing from 2001, we will be expanding regionally to Singapore, Thailand, Philippines and Indonesia by using the CKSP model

Organisation Chart

Financial Performance

Achievements

Achievements (Cont’d)

Operations - Management Team

SWOT Analysis

Business Info

Thank you for the attention.