Monday, April 10, 2006

From Startup to PLC, the KarenSoft Story, 1st ICT-SME Interactive Forum, 7th April 2005

Event: 1st ICT-SME Interactive Forum: Expanding the Boundaries of ICT in Malaysia
Topic: From Startup to PLC, the KarenSoft Story
Organiser : MCA IT Resource Centre
Venue: Wisma MCA, KL
Date : 7th April 2005
Presenter: Chee Chong Hwa, CA(M), CPA - Executive Chairman/CEO


Corporate Profile on KarenSoft Technology Berhad
1989 – 1996, the Early Years
1997, Birth of Mesdaq Vision and first exposure to VC
1998, Serious due diligence by a major local VC & entry of Biz Angel
Taste of Media Attention & Achievements
2000, dotCom boom & Chance to list on Mesdaq Market ?
2001, Enters MSC Venture Corporation…
2002, The Road to KLSE Mesdaq Market
Why list on the KLSE Mesdaq Market
Challenges KarenSoft faced during the listing process
Transformation from private to public company
Listed on KLSE Mesdaq Market on 24 January, 2003
Corporate Information
Strong Management Team
Core Products
KarenSoft ERP2, Seen Graphically
Market Positioning

The Early Years (1989-1996)
1989, CHCA Software Solution, first product, the KarenSoft FAR for DOS
1991, What if you die tomorrow ? Formation of KarenSoft Sdn Bhd/CCH Software Solutions Sdn Bhd
1993, Some serious marketing
1995, First HRIS product and beginning of MRP product
1996, Understanding the need to Brand, name change to KarenSoft Corporation Sdn Bhd/KarenSoft Solutions Sdn Bhd
1996, Pioneer Status for KarenSoft MRP2 for DOS
1996, First Windows product, the KarenSoft Web Browser, 1998 Pikom-Computimes IT Product of the Year
Achievements

The Road to KLSE Mesdaq Market
Acceptance by a MESDAQ Advisor to prepare and submit application
Meet milestones (if any) set by MESDAQ Advisor
Actual Submission of application including 5-year Biz Plan (24 January 2002)
Clearing 1st and subsequent round queries raised by KLSE . Presenting to/Visit by KLSE MESDAQ Market
Approval by KLSE
Approval by SC as an Approved Company (15 July 2002)
Underwriting of public issue (yellow, pink & white forms)
Final clearance of Prospectus by SC
Issue of Prospectus (18 December 2002)
Balloting of white forms (29 Jan 2003)
Actual listing (24 Jan 2003)

Enters MSC Venture Corporation
1999, First contact by Fan Kuan Weng
2000, Reminder at 1999 APMITTA Awards Dinner
Aug 2000, First visit by Nubly & Amin
Sept 2000, Forwarded Biz plan based on MV1 template
Oct 2000, Presentation to CEO and full team (8)
Oct-Nov 2000, Business Due Diligence
Dec 2000, Term Sheet Issued
Dec 2000, MV1 Board Approval
Jan 2000, Legal and Financial Due Diligence
Feb-Mar 2000, Haggling over subscription & shareholders agreements
April 2000, Disbursement of RM 2.3 Million

Why list on KLSE MESDAQ Market ?
KLSE MESDAQ Market is a separate board to cater for high growth or high tech companies such as KarenSoft Technology Berhad
Strict due diligence by MESDAQ but no need to have 2nd Board profit track record
To raise funds for R & D, local and overseas expansion
To have a higher profile which is good for Branding & Marketing
To show customers that we are here to stay
To encourage staff retention via ESOS
To allow angel and institutional investors an exit point

Challenges faced by KarenSoft in Listing
Must have funds to pay upfront to reporting accountants, due diligence lawyers and MESDAQ Advisors etc
Balancing the need to perform and yet concentrating on meeting Advisors, KLSE & SC requirements
Appointing the right Advisor i.e cost is not the only factor
Placing out shares during a bearish market
Competing for Media attention

Transformation from Private to Public Company
Shareholders Approval to legally change from Sdn Bhd to Bhd
Change of mindset i.e learning to behave as a Public Company
Search and appointment of experienced Independent Directors
Formation of Board Committees such as Audit, ESOS and Remuneration

Corporate Governance

Investors Relations

Media Recognition
New Straits Times
The Sun Daily
The Star
Other Interesting Articles

IPO Conference 2004 : Going MESDAQ : KarenSoft Technology Berhad’s Experience, 21 September 2004

Event :IPO Conference 2004: Conference on Initial Public Offerings (IPOs) - Scaling New Heights for Prospects in Fundraising Strategy
Organiser : U-LINK
Venue : Holiday Villa, Subang
Date : 21st September 2004
Time: 5.00 pm - 5.00 pm
Session B: Accounting & Financial Issues
Topic : Going MESDAQ : KarenSoft Technology Berhad’s Experience
Presented by : CEO/Executive Chairman, Chee Chong Hwa, CA(M), CPA


Contents of this Presentation
Brief background of KarenSoft
Reasons for seeking listing on Mesdaq
Benefits of this listing
Various milestones
Challenges KarenSoft faced during the listing process
How KarenSoft transformed itself from private to public company
Any other pertinent points for Mesdaq aspirants
Corporate Information

Why list on KLSE MESDAQ Market ?
KLSE MESDAQ Market is a separate board to cater for high growth or high tech companies such as KarenSoft Technology Berhad
Strict due diligence by MESDAQ but no need to have 2nd Board profit track record
To raise funds for R & D, local and overseas expansion
To have a higher profile which is good for Branding & Marketing
To show customers that we are here to stay
To encourage staff retention via ESOS
To allow angel and institutional investors an exit point
Benefits of listing on KLSE MESDAQ Market ?
Provide liquidity for shareholders
Improved cashflow
Remain competitive via pure and applied R & D
Funds is now available for local and overseas expansion
Funds is now available to build up the KarenSoft Brand via active advertisement, participation in roadshows, ICT events in Malaysia and overseas thus increasing share
Effective staff retention via ESOS
Improved customer service via increased headcount and additional training facilities
Improved credibility

Milestones
Acceptance by a MESDAQ Advisor such as AmMerchant Bank to prepare and submit application
Meet milestones (if any) set by MESDAQ Advisor
Actual Submission of application including 5-year Biz Plan (24 January 2002)
Clearing 1st and subsequent round queries raised by KLSE . Presenting to/Visit by KLSE MESDAQ Market
Approval by KLSE
Approval by SC as an Approved Company (15 July 2002)
Underwriting of public issue (yellow, pink & white forms)
Final clearance of Prospectus by SC
Issue of Prospectus (18 December 2002)
Balloting of white forms (29 Jan 2003)
Actual listing (24 Jan 2003)

Challenges faced by KarenSoft in Listing
Must have funds to pay upfront to reporting accountants, due diligence lawyers and MESDAQ Advisors etc
Balancing the need to perform and yet concentrating on meeting Advisors, KLSE & SC requirements
Appointing the right Advisor i.e cost is not the only factor
Placing out shares during a bearish market
Competing for Media attention
Transformation from Private to Public Company
Shareholders Approval to legally change from Sdn Bhd to Bhd
Change of mindset i.e learning to behave as a Public Company

Corporate Governance
Search and appointment of experienced Independent Directors
Formation of Board Committes such as Audit, ESOS and Remuneration
Corporate Governance

Other Relevant Areas
Support from shareholders (particularly VCs) , directors and staff
Investors Relations
Media Support
Corporate Governance

Quick Introduction
Corporate Profile
Corporate Structure
Board of Directors
Strong Management Team
Human Resources

Business Model
Our business model is structured so as enable rapid growth both nationally and regionally include :
Collaboration with IBM, Malaysia as an IBM Business Partner
Collaboration with RosettaNet as a RosettaNet Solutions Partner
Direct sales and marketing by our regional offices in Malaysia
Certified KarenSoft Solutions Providers [CKSP] trained and certified by KIT who then act as resellers, installers and maintainers of our software solutions.
In Malaysia , we are focusing on recruiting Systems Integrators and Accounting Firms as our CKSP’s. Our overseas expansion will be CKSP based. For example, we are looking forward to identify and appoint CKSPs in ASEAN, China & the Middle-East

Core Products
KarenSoft ERP2, Seen Graphically
Market Positioning

Achievements
New Straits Times
The Sun Daily
The Star
The Edge
Others

FMM Seminar on "ERP Implementation: The Need for the Right System and Strategies", 10th February 2004

Topic: FMM Seminar on "ERP Implementation: The Need for the Right System and Strategies"
Organiser : Federation of Malaysian Manufacturer (FMM)
Date: 10th February 2004
Presented by :Chee Chong Hwa, CA(M), CPA, Executive Chairman/Chief Executive Officer, KarenSoft Technology Berhad


What is ERP & ERP2 ?
Evolution, from MRP to ERP2
Seen as an Equation
KarenSoft ERP2, Seen Graphically

Benefits of an ERP2 System

Pitfalls of an ERP2 System

How to evaluate an ERP2 System ?

TIPS: ERP2 Implementation - Before
TIPS: ERP2 Implementation - During
TIPS: ERP2 Implementation - After


Overall Summary

Thank You !

About Seminar Speaker & KarenSoft Technology Berhad
Speaker’s Profile
About KarenSoft Technology Bhd
About KarenSoft Technology Bhd(2)

ERP2 Implementation Guide
Implementation Methodology : Overview
Overview: Steering Committee
Steering Committee: Customer’s Team
Overview: Project Scheduling
Overview: System Study

An Overview of KarenSoft ERP2- the engine behind e-Business
Overview: Customer Relationship Mgt
Overview: Sales Distribution (SDS)
Overview : MRP
Overview : LMS (Procurement)
Overview: PPS
Business Decision Support
Overview: Payroll Management
Overview : HRM
Overview : HRM (2)
Overview : Time Management
Overview: Financial Accounting

KarenSoft ERP2 Architecture
KarenSoft System Architecture
Terminal Services Technology
Active Server Pages (.ASP)
Terminal Services VS .ASP
KarenSoft Briefcase Model
KarenSoft LAN Application

e-Business versus e-Commerce
What is e-Commerce ?
What is e-Business ?

1st Analysts Briefing , Pre-IPO, 15 January 2003

Event :1st Analysts/Fund Manager Briefing by KarenSoft Technology Berhad
Date: 15th January 2003
Location: AmMerchant Bank Nuilding, KL
Presented by : Chee Chong Hwa, CA(M), CPA, CEO/Executive Chairman


This inaugaral Analysts/Fund Manager's Briefing was organised by AnMerchang Bank on our request.


Quick Introduction
Corporate Information
Corporate Structure
Board of Directors
Corporate Governance

What is ERP2 ?
Evolution, from MRP to ERP2
Core Products
KarenSoft ERP2, Seen Graphically

Achievements

Business Model
Our business model is structured so as enable rapid growth both nationally and regionally include :
Collaboration with IBM, Malaysia as an IBM Business Partner
Collaboration with RosettaNet as a RosettaNet Solutions Partner
Direct sales and marketing by our regional offices in Malaysia
Certified KarenSoft Solutions Providers [CKSP] trained and certified by KIT who then act as resellers, installers and maintainers of our software solutions.

In Malaysia , we are focusing on recruiting Systems Integrators and Accounting Firms as our CKSP’s. Our overseas expansion will be CKSP based. For example, we are looking forward to identify and appoint CKSPs in ASEAN, China, Middle-East & the Czech Republic (gateway to Central/Eastern Europe)

Prospects
5-Year Plan

Our Competitive Edge

Thank You !

Financial Highlights

Listing Statistics (Comparatives)

KarenSoft System Architecture

KarenSoft System Architecture
Terminal Services Technology
Active Server Pages (.ASP)
Terminal Services VS .ASP
KarenSoft Briefcase Model
KarenSoft LAN Application

Bundled Tools & Special Product Features
KarenSoft Spreadsheet
KarenSoft Word Processor
KarenSoft SMS
KarenSoft Mail
KarenSoft Web Browser
KarenSoft Fax
KarenSoft Customers

Customers
Partial Customer List (ERP/SCM)
Customers : ERP Component, FAS for All Sectors
Customers : ERP Component, FAR for Manufacturing
Customers : ERP Component, HRIS for Manufacturing
Customers : ERP Component, HRIS for Hotels & Resorts
Customers : ERP Component, FAR for Hotels & Resorts

Management & HR
Management Team

Customer Service : Human Resources
Chee Chong Hwa, Executive Chairman/CEO
Khoo Ping Ping, COO/Executive Director
Ng Hock Soon, CFO/Executive Director
KarenSoft ERP2, Modular Approach

Market Leadership

Market Positioning